Outdoor industry professional breakdown gradually becomes a trend

The high temperature of 36°C did not stop people's passion for outdoor sports. At 9 o'clock on the morning of July 27th, a long queue of visitors entered the 2011 Asian Outdoor Products Exhibition at the Nanjing International Expo Center. No matter whether it is a brand dealer of outdoor products, a retailer, or a specialty store, they all devote great enthusiasm to the high-speed growth of outdoor sports. Outdoor sports, with its unique charm, has become a powerful force to stimulate the growth of apparel and other related consumer markets.

The highlights of the Design Awards are the 2011 Asian Outdoor Design Awards, which have attracted much attention from the industry. The launch of the Asia Outdoor Products Exhibition was announced on the first day. In addition to highlighting new ideas for functional, new materials, and creative designs for outdoor professional products, this year's awards have also specifically designed women's awards, showing the trend toward more professional and market segmentation. This year's 25 awards were won by 18 Chinese and foreign brands, from the extreme adventure backpacks of the German brand "VAUDE" and ultra-light carbon fiber shock absorbers with the German brand "LEKI" with excellent shock resistance, easy adjustment and balance. Walking stick gold award. 21 silver awards were awarded to 6 accessories, 2 backpacks, 2 items of equipment, 5 items of clothing, 3 items of footwear, 1 tent, and 2 sleeping bags. Among them, the Ultra-Sil ultra-light daily backpack from Australia has unique properties such as super compression performance, strong load-bearing, and 100% recyclable polypropylene material; the American brand "Big Sky" tent uses an ultra-light fabric to fit The design of the human body is quick and easy to install; the Epic cotton ultralight jacket of the Italian brand “Ferrino” reaches a new level in lightness; the high-efficiency heat-reflective ultrathin windbreaker of the Chinese brand “Kaileshi” adopts a unique heat reflective material. Become one of the few Chinese brands in the award-winning works. On the whole, the award-winning designs of various brands are full of articles highlighting lightweight, functional and environmentally friendly materials, reflecting the concept of health, environmental friendliness and closeness to nature advocated by outdoor sports.

New materials butt-joint downstream applications At this year's exhibition, not only were exhibitors exhibiting outdoor tents, climbing backpacks, sleeping bags, and clothing in the traditional outdoor product category, but many upstream product suppliers also participated in the exhibition. Come new creative elements. At the Taiwan Pavilion in China, Sun Weizheng, Business Specialist of Taiwan Spinning Industrial Co., Ltd., showed reporters that the company's creative design that combines LED lamps with textile fabrics is a perfect fit: After the small LED light strings are coated with strips of fabric, they can be coated. According to the designer's clothing piece profile design for outdoor clothing, the stitching is combined to become the trimming of the garment. Through the external power switch of the wearer's free control, in the dark environment conditions, the decorative strips of the LED lights will shine, so as to bring security for outdoor sports or travel at night. This material does not have special requirements for the sewing of outdoor clothing during processing and is resistant to ordinary washing. When it is sewn on a very thin outdoor clothing, after the clothes are folded and stored, the function of the light source of the LED light is similar to a flashlight. It can be placed under the bicycle seat as a safety light, and the whimsy can make People admire.

Another "ProDRY" fabric exhibited by another fabric supplier from China's Taiwan exhibition area, Fuxiang Textile Co., Ltd., adopts advanced fiber processing technology and 3D three-dimensional weaving technology. The fabric produced has a unique surface texture that can quickly absorb sweat. Keep the skin surface dry, with good moisture absorption and quick dry function, which can effectively improve the wearing comfort of outdoor sportswear. In addition, there are companies that have introduced chemical fiber made from coffee grounds as a raw material. Fabrics made from this fiber have excellent properties such as odor absorption, environmental protection, and breathability. Currently, this new product is stepping up industrialization.

According to the newly released “Outdoor Market 2010 Annual Report of China”, the outdoor consumer brands have also shown that the outdoor product market in China has reached RMB 6.97 billion and is becoming a new engine driving the growth of market consumption. In 2010, about 15% of the retail sales in the Chinese textile market were sporting goods, 35% were fashion and leisure products, and 2% to 3% were outdoor apparel with special properties. The composition of the outdoor product market includes the core outdoor product market composed of professional brands (Pathfinder, Columbia, The North Face, Ozark, Lowa, Nestor, etc.) and sports brands with outdoor products (such as Nike, Adidas, Li Ning, etc.). Anta, etc.), fashion and leisure brands with outdoor products (Lotto, Jeep, SNOOPY, Septwolves, etc.), and Decathlon, Wal-Mart, Carrefour, Metro, and other low-end markets with outdoor products. The report pointed out that entry-level markets should receive more attention from the market in the future.

If the statistics are based on sports brands such as Nike, Adidas, Li Ning and Anta, the market size of sports brands including outdoor products is 13.12 billion yuan. According to estimates, the retail value of outdoor apparel products in 2010 reached 5.5 billion yuan. Judging from the core market of professional brands, the number of outdoor products brands in the Chinese market has reached 480, of which 160 are domestic brands and 320 are foreign brands. The domestic brand occupies a market share of about 40% to 50%. Foreign brands are 50% to 60%, the two are comparable. However, at present, the retail sales of some Chinese brands (such as Pathfinder in Beijing and Kailas in Guangzhou) are increasing rapidly.

The rapid growth of the Chinese market has led many international brands to regard the Asian market, especially the Chinese market, as the main battlefield. They have expanded their exhibition area, increased the special booth space, and attracted the attention of the industry. The outdoor markets in China's cities at all levels enjoy a good momentum of development. In third and fourth tier cities, new stores are opening every day. The Asian outdoor exhibition consultant Jaeger predicts that by 2013, Chinese brands will rank among the core brands of the world.