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Boudoir is a well-known underwear company in Shenzhen boudoir Accor Garments Co., Ltd. underwear underwear brand, is a positioning in the low-end market, second-tier underwear brand. It is understood that the history of the brand development is not long, but it has demonstrated a strong potential for development. In 2014, Guiyi brand has been rated as "National Consumers assured satisfaction brand", "green products", and in 2015 was successfully listed in Shenzhen Qianhai Equity Custody Exchange Center, and even more amazing Is the boudoir brand in a short span of one year will be achieved in the country's brand terminal stores over the number of 1000, the development trend is fully demonstrated the brand's strong market competitiveness. So the question is, why so many people choose to join the brand Gucci brand underwear ?
Guolie underwear brand to get such a rapid development, with what is? In the study of Xiaobian seems, mainly the following five factors for the rapid development of the boudoir underwear brand provides a strong guarantee. Strong backing: Guoliang underwear brand Although its history of brand development is not long, but Gui Mi brand owned Shenzhen boudoir Ya Clothing Industry Co., Ltd. is a company with up to 15 years of underwear industry's underwear business history, after ten Five years of development, Shenzhen Gui Mi Ya Clothing Industry Co., Ltd. has established a mature market operation and management structure system, and this undoubtedly for the development of the boudoir underwear brand provides a strong backing. city
Market positioning: As a second-line underwear brand, the goal is to locate in the low-end market, the product market price is generally between 50 -400 yuan, under the premise of quality assurance, the price of popular just with China The spending power of mainstream consumer groups fit.
Own Factory: Shenzhen Gui Mi Ya Garments Industry Co., Ltd. owns two underwear production plants, located in Humen Town, Dongguan City, Longjing Road 11 Peng Jinhui Industrial Park and Shantou Chaonan Qu Xiaoshan South will be the best industrial city, The total area of ​​the two factories is nearly 50,000 square meters. It is a modern integrated underwear factory integrating technology R & D, design, manufacturing, and multi-functions of modern logistics. It has independent research and design capability and strong production capacity, Brand product quality or product availability have provided a guarantee.
Policy Support: Guolie underwear brand franchisee customers have a series of policy support to ensure the good development of franchisees, so as to achieve the value of expanding the brand. These policy support include franchisee customers store rental subsidies, renovation subsidies, and payment subsidies, store design, effectively reduce the franchisee customers shop operating burden. After-sales service: For customers who join the boudoir underwear brand, they will also provide a series of service support during their later operation, including helping to plan the shop promotion activities and micro-mall technical support, effectively reducing the number of franchisee customers Many processes and troubles in the business process. The latter part of the service and then to help customers but also for the boudoir underwear brand won a good market reputation.
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