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[China Glass Network] A good optimization plan can make the website go on the road of SEO optimization. However, what kind of optimization method is the standard to measure the quality of optimization? Doing SEO to master the macro direction of the website, coupled with the close details of optimization is essential in it, the combination of the two is the composition of a set of optimization programs. And how do you judge the quality of the program and the level of optimization? The following content and the webmaster analysis:
One: macro feeling
The carefully optimized website must be a combination of search and user experience. The clear interface structure is the main theme left to the user's front impression. It won't store too many images, flash will cause the page to be too large, because search engines don't like websites with too large a single page. The page will not be categorized by increasing the keyword density, and will not be greeted by the search engine. In addition, the opening speed of the website will not be very slow, otherwise the basic server speed will not be maintained, and doing SEO will be futile.
Two: website theme directionality
After a reasonably optimized website, the directionality of the theme must be seen through. It will not make people feel that this website has done everything, and it will not affect the "complete and refined content" because of "big and complete". Otherwise, everything will be done, but if the website is not doing well, the direction must not be outstanding. Such a website can't keep the precise and accurate user group first, and even if the search engine can't bother with the theme of the website, it can't rank the weighted positioning website.
Three: the layout of the keyword
Do the same keywords, but the layout is different but you can see the level of optimization. The better keywords must occupy a large amount of user search, and can be derived from the layout of several primary keywords, which can generate a long tail keyword with the same traffic, but it will not be stubborn by the search engine. Think: stacking keywords. In SEO, there is always no clear positioning for how much the keyword is appropriate, generally five or less. However, the author believes that there is no discarded keyword in the keyword, and a large number of keywords that match the user's search can be derived repeatedly, which are high quality words that the search engine considers. Of course, the premise is that the number of keywords does not exceed the limit that search engines can accommodate.
Four: content and external chain quality
A good website, the content is not much, but it is fine. But "fine" is not only reflected in the originality of the content, but more reflected in whether it can better reflect the value created by the content: each article can create more or less traffic for the website. Rather than writing a weight just to enhance the search engine's focus on the site. The same is original, but the optimized content, what is revealed, must be the original search of the powerful search and user reading to generate traffic value. When talking about the outer chain, the more the number, the more powerful the strength of a website? The answer is no, it would take ten minutes to make a high-quality chain, not to spend a minute to make a link to a regular website. The garbage chain is much more, and the low value is the value of the website. Similarly, if links to their websites frequently appear on high-powered pages, the weight must be a different distinction from the garbage station. The outer chain is reflected in the links that the friendship link has added to the content page of the station. Ning is lacking, and high thresholds can create high value.
Five: the value of the website page
Simply put, is the website source code simple and efficient, and easy for search engine indexing? For example, the div+CSS layout page is more in line with the search engine index. There are no worthy code such as "js" calls that are not conducive to search engine indexing, so that the code is efficiently executed by spiders. Such websites are more popular with search engines. In addition, the value of the page is also reflected in the layout of the link structure, whether the search engine can perform more things in a shorter period of time, such as clear navigation. In short, what kind of web page is more valuable? Such a website page is more valuable, so that the search engine can efficiently execute the experience process of the entire website. Of course, the premise is that the content is rich, not an empty content station.
Six: Dealing with errors
Don't always think about how high the search engine gives you. Are you thinking about the search engine? Did the website do a 404 custom page, did you make a 301 redirect focus weight? These reflect the site's ability to handle errors in website optimization. In the construction of the website, such problems are inevitable, and the website can be optimized for the search engine. Such websites are preferred websites for search engines. If, on the other hand, there is no problem, once the problem arises, it will inevitably affect the weight and ranking of the website.
Seven: highlight the details of the value of the website
Efficient use of robots.txt to block out cached directories, template directories, images directories that are prone to duplicate content, and generate irrelevant "duplicate title" pages, or secure directories, are beneficial to the development of the website. Why? Reduced redundancy, search engines are more popular. In addition, the website map sitemap.xml is listed on the website, which makes it easier for search engines to browse the entire website content. In addition, the use of nofollow, to block the links of easy to dilute keywords, highlighting the core keywords of the website, is nothing to harm, of course, the premise is not wrong.
Later, I think: The key to judging the quality of website optimization is whether it is more in line with the optimization of both search and user experience. Both must be more effective!
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