Genuine leather provoked protest against artificial fur autumn 2011 into protagonist

Leads: Designers began to turn to artificial fur as a way of avoiding a series of protests against fur designs. This fall, many eye-catching jackets and accessories are designed with artificial fur elements.

Prada showcases artificial fur collection at the fashion week earlier this year

In the high-end brands, the use of artificial fur is also very extensive, precisely because the quality of artificial fur from Europe and Japan has been greatly improved. These artificial furs are more diversified in design and are much cheaper than furs. Naeem Khan added a faux suede jacket design to his HSN series for $900, and if it was an authentic suede jacket, the price would be $10,000.

An Alice and Olivia's faux fur jacket sold well in Saks Fifth Avenue department store in Beverly Hills for as little as $330

Chanel's focus on faux-leather madness from the fashion show in 2009, Prada 2011 autumn and winter collections have also been added to the design of faux fur jackets, using bold yellow, purple and other bright colors.

Dan Mathews, deputy chairman of the People for the Ethical Treatment of Animals, explained that real fur is now difficult to distinguish. In the past few years, the sales of artificial fur have increased dramatically and many stars have begun to choose artificial fur.

Next, consumers will see a large number of artificial fur products, whether it is boots, bags, jackets, vests and so on. Last year alone, the amount of artificial fur sold in the United States reached 250,000,000 US dollars, and sales in the next two years are expected to increase by 30%. Dennis Basso said: “The purpose of using fur is just to prove fashion intentions. The effect of using artificial materials is the same. And we can do a variety of designs on artificial fur, such as adding leopard designs, and women buy these designs. It's just pursuing an appearance. Artificial fur can satisfy this demand."

Macy's is preparing to assemble more faux fur products, such as fur designs from the INC and Michael Kors brands.

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