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Each brand has a large number of annual promotion activities, although the promotion methods are different, but also has some similarities, Alice mouth snake brand children's clothing also has its own promotional principles, are summarized as follows and we share: 1. For profitability . Satisfaction of material interests is the most basic consumer spending needs, promotions must make consumers feel good. Such as access to price concessions, receive gifts. Entertaining Consumers pay more and more attention to spiritual consumption, that is, not only need to obtain material satisfaction from consumption, but also pay more attention to spiritual satisfaction. So the promotion must make consumers feel the spirit of pleasure. 3. Practicality. In-kind promotions, gifts must highlight the practicality can play a promotional effect. You can use some small items as promotional gifts, gift promotional practical gift. 4. Planning. The reason why some franchise stores inefficient sales promotion is the lack of planning, the purpose of marketing, methods, time frames, regions, property protection are not clear, or just because the resources can not be guaranteed or changes in the external competitive environment led to the promotion stopped, No plan, labor and reactive. 5. Systematic. Efficient promotion is often a strategic act, not just a tactical act. Efficient promotions tend to consist of multiple, multi-stage promotions, rather than single promotions. Forms and stages of promotional activities 6. Purpose. Different promotions will play different effects, promotions must be clear promotional purposes, so as to design the form and timing of promotions in order to ensure the promotion to achieve the desired results. Benefit. Children's wear promotion is an investment, investment must be rewarded, different promotional activities on the input-output requirements are not entirely reflected in the current sales revenue, but also on the future sales revenue to play a positive role. Innovative. Children's clothing sales promotion is an important means of competition, competitive advantage stems from differences, innovation creates differences. Therefore, "discounts, price cuts, hair promotions," these old promotional forms, only relentless devouring the profits of our franchise stores. Only in the promotion of the form and content of innovation, to follow from the numerous promotions to stand out, unique, to promote the role of sales. 9. Legality. Promotions must comply with legal norms, or by the relevant departments of the investigation not only affects the normal promotion activities, promotional effectiveness can not be achieved, but also a great harm to the brand image.
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