Cosmetics multi-channel precision marketing model

[China Glass Network] If you want to use the e-commerce model in local cosmetics, you must first understand the current strategic application of the e-commerce model of the public brand, and you can know that you know it and do it in a strategic layout. Compared with the Zhongyang brand, there is a big gap between the local makeup brands, whether it is from the strength of the enterprise, strategic planning, or promotion, and the packaging of new products. However, as long as the use of strategic and tactical flexibility, the full use of e-commerce low-cost, multi-channel precision marketing, can achieve extraordinary results.

Network video:

In product promotion, P&G is called “the world's largest advertiser”, and now it is a big hit on the Internet. This year, "China P&G has entered the online video advertising marketing" released on the new competitive blog, "P&G joined the P2P network video advertising and analysis" and P&G (P&G) online video advertising market related articles, indicating that P&G will use online video Focus on online marketing.

SEO:

L'Oreal Asia Customer Marketing Director Martin S.J.Husar said L'Oreal has divided the network marketing into three parts, one is the establishment and promotion of the company website and e-commerce services, and the other is to do SEO (search engine optimization), and purchase Key words advertising, network placement, etc., the third is to combine traditional public relations behavior with the network.

Trial Pack Free Delivery:

According to the data released by the trial network, DHC, OLAY, Avon, Nivea and other internationally renowned brands have signed a contract with ITRY.CN to launch a large-scale free distribution of cosmetics networks. The rise of network test marketing reflects the development trend of the Internet's emerging marketing model and traditional applications interpenetrating and alternating. The complementary promotion of virtual and physical, online and offline makes it a powerful hybrid.

Advertising Alliance:

Japan DHC is a long-term and effective effect of online advertising alliances. Through online advertising alliances, its brand direct sales and product-free concept have been continuously strengthened into the hearts of target consumers. In the apparel industry, VANCL is fully utilizing advertising. The alliance is an important means to achieve the industry's boss in just six months.

EMAIL Marketing:

Through the analysis of the target customers, and regularly to the target customers through e-mail to convey information, such as promotions, new products, new activities, interactive activities, etc., enhance the stickiness between the brand and the customer, and build loyalty to the brand. At present, internationally renowned brands such as Mary Kay are very focused on EMAIL marketing for members.

B2B, B2C e-commerce

Network marketing model Avon only 2.7 billion in Taobao in 2007, the Japanese brand DHC specializes in B2C e-commerce, sales have increased year after year; and P&G only opened a Braun store online, in just two More than 2,000 electric shavers were sold within a month.

There are many ways to do online marketing, such as topic marketing, blog marketing, database marketing, etc., but it is better to be suitable for yourself.

The use of the e-commerce model is a “high-speed public” for the cosmetics industry to develop rapidly. Compared with traditional channels, it has unparalleled advantages: low advertising cost, cost of sales, precise positioning of target customers, One-on-one marketing development, rich and comprehensive information, and more. Here to recommend a better cosmetics business network: the use of China's cosmetics investment network e-commerce strategy, will enable enterprises to have an unlimited development space for business opportunities, which is also the only way for enterprises to seek and develop. It can be predicted that in the near future, most enterprises in the cosmetics industry will inevitably undergo a change from the traditional channel marketing model to the e-commerce marketing model.

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