Competition intensifies raw material prices. The clothing industry in Hong Kong City suffers from "winter" in summer.

market:

Since the holiday season, the off-season has lasted for a long time. Owners complained that it was difficult to do business. More and more stalls were put on the gates during the day and the old competitors left one by one. However, how could the Li ** in Jinfang’s apparel business not be able to afford it? Spiritually, lying on a folding bed halfway, she yawns while playing a mobile phone. "'Foraging' is difficult! Since last year, the business has become worse and worse. No matter if it is a goods purchase or a single purchase, there are obviously fewer people. There wasn’t even a single deal in the day.” Li ** said with a wry smile.

South Station Garment Wholesale Market, which is two streets apart from Jinfang Garments City, is the biggest clothing wholesale market in the city. On Friday, reporters came to the market to observe the market, although outside the parking lot was full of motorcycles and trolleys. , but the hot scenes in the past have been difficult to reproduce.

Liu Hao and her husband set aside two stalls at the South Station Garment Wholesale Market in 1999. For more than a decade, she has seen the ups and downs of the clothing wholesale market. But even if it was a financial turmoil in 2007, there was no such thing. She felt so hard for months. Liu Xiao smiled and sent away a customer who came to ask for a price. He turned to his head and sighed and said: “Ten years ago, there were four or five thousand yuan, which was a little less profitable for clothing, which was more than seven or eight thousand yuan. At that time, the income was indeed very good. However, recently, we only made about 3,000 yuan every month. Now the prices have risen so fast that we look at the scene with our unexpected accidents. In fact, it is difficult to guarantee even the basic life. It's up."

Before the Spring Festival this year, the Zhanjiang Baima Garment City on Jiefangxi Road opened with fierce fireworks and buzzing sounds. At that time, many local businesses flocked to its foreground to take the lead. However, when the reporter visited the clothing city, he found that many stall glass windows had posted notices such as “losing money at a loss” and “shopping at busy shops”. The market’s coolness was evident.

analysis:

A serious loss of foreign tourists, market competition has been heated up in the end what is the reason caused by the spring and summer of this year began the downturn in Zhanjiang clothing trade? Most of the owners who are on the first-line wholesale market have stated that the most important incentive is the increased pressure of market competition and the serious loss of foreign tourists. Liu Ye told reporters that since Nanning and Maoming had their own clothing wholesale markets, the South Station and even the entire Zhanjiang’s share had gradually been “swallowed” by foreign markets.

“This process is slowly manifesting itself. In the past, many people from the Guangxi Beihai Sea would come to Zhanjiang and get goods. Now almost one can't see it. And Zhanjiang is getting goods from Guangzhou. There is not much difference in layout, and after the source is less The stallholders had to keep their prices down, hoping to retain regular customers. Previously, a piece of clothing could make four or five cents. Now it is two triangular money, and it has been suppressed to the lowest level."

Some industry analysts believe that "export" to "domestic" has changed the apparel market to a large extent. Because local demand is certain, supply now far exceeds demand, and competition has reached a level of enthusiasm. Therefore, it also brings the survival of the fittest in all aspects of the industry. If we want to stand out in the sales of the same style of clothing on the Main Street, we must win with the characteristics, quality and service.

spread:

With rising prices of raw materials for clothing, local businesses have found their way out. Not only has the first-tier and second-tier sales and wholesale sectors encountered cold currents, but clothing designers and manufacturers in Hong Kong City have also found a way out in the precarious situation.

Zhanjiang Hanhao clothing is a company that specializes in the production of uniforms for employees. The downturn in the entire industry has led the manager of the plant's marketing, Liu, to sleep once and for all. "The reduction in order back orders, the increase in fabric prices, the increase in labor costs, and so on, can have unprecedented impact on us."

"Zhanjiang does not have a cloth factory. We can only go to get goods outside. However, we found orders to Guangzhou last month that the wholesale price of fabrics suddenly rose from 13 yuan to 26 yuan, which has more than doubled!" Liu The manager believes that it is difficult to say that there is not a giant hand under control behind the soaring prices of raw materials.

With the increase in costs and changes in the competitive environment, local clothing manufacturers have gradually realized that only taking the brand line is the long-term solution. "For this reason, we have increased the demand for recruitment, but now we have too few technical personnel who design and understand the mechanics," said Liu with a wry smile.

The shortage of supply in the human resource market has led to an increase in labor costs, forcing survivors to consider survival issues in more depth. Many apparel manufacturers have reached long-term cooperation agreements with colleges and universities in our city, and the colleges and universities have come into contact with the production line earlier by using the practice base. It also explores and trains talented people.

Dilemma:

Zhanjiang Garment Chamber of Commerce "hello" years of industry "perhaps" who will be?

The State Council's “Regulations on the Adjustment and Revitalization of the Textile Industry” issued by the State Council in 2009 pointed out that the international financial crisis has had a serious impact on China's textile industry, the imbalance between supply and demand in the market, difficulties in business operations, increased losses, and the decline in the number of employed people. China’s textile industry has not seen it for many years. The dilemma. The local industry associations (businesses) shall, under the guidance of the government, organize to deal with anti-dumping and anti-subsidy lawsuits in international trade; promptly reflect industry conditions, problems and corporate demands, guide enterprises to implement industrial policies, strengthen industry self-discipline, and promote the orderly development of the industry. .

It is understood that more than a decade ago, garment wholesalers in our city spontaneously formed the “Zhanjiang Garment Chamber of Commerce”, and the office was located in the wholesale market of Xiashan South Station. At that time, it had indeed played a role as a bridge and a link in local clothing manufacturers. Or active communication between the wholesale owner and the government department. However, due to poor management, today's clothing trade associations are basically in a state of “half death”. “The Municipal Garment Chamber of Commerce has rarely organized activities. The development of this industry is worrying.” Xu Xiaoping, assistant vice-president of the Zhanjiang City Chamber of Commerce and Industry, said helplessly.

“The garment industry is not limited to people’s clothes, but also includes materials, accessories, curtains, bedding, etc. In fact, Zhanjiang is the birthplace of garment production and wholesale in western Guangdong,” said Li Guorong, Xiashan District Non-Public Party Working Party’s clothing party branch. From processing plants to wholesales and retails, there are thousands of local enterprises and merchants in Zhanjiang.Since the garments trade unions gradually became 'defective' five or six years ago, if manufacturers and owners want to communicate with government departments, they are not able to say anything. People."

Li Guorong told reporters that when last year's typhoon "Candu" attacked Zhanjiang, many owners of Jinfang Garment City suffered heavy losses in the typhoon. However, lack of guidance from industry associations, it was very difficult for owners to regain confidence in the difficulties and put in stalls. Low price transfer. “So far, Zhanjiang does not have its own garment industrial park. With the lack of workers, many garment factories have closed down or lost.” He also revealed that the party branch is planning to reorganize the garment chamber of commerce so that Zhanjiang’s clothing industry can be revived. Vitality, so that manufacturers and wholesale owners learn to deal with natural disasters and the market before the off-season.