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All along, the industry’s default statement is that Chinese clothing is not confident enough. It is this lack of confidence that Chinese clothing grows in tangled knots.
Since 2011, the industrial economic environment at home and abroad has become more volatile: raw material prices have fluctuated sharply, U.S. debt has been downgraded, domestic monetary tightening, and labor, land rent, energy and logistics prices have risen. For foreign trade apparel manufacturing industry, the most negative pressure, such as tariffs, trade barriers, as well as other countries' competitors supporting the local textile and garment industry policies.
This changeable industrial environment once again stimulated the fragile nerves of clothing. However, we are pleased to see that in the first half of this year's allocation shocks, the Chinese clothing ** wrote two words: self-confidence.
Benefiting from the optimistic expectation of funds for the concept of “big consumption†in the second half of the year, in late August, from the point of capital attention, the apparel industry’s valuation is 28.02, which has surpassed the average of the past 10 years. As far as the securities market is concerned, men's wear companies have obvious advantages. For example, the share price of the seven wolves rose from 34.10 yuan to about 38 yuan, with a cumulative increase of more than 14%.
The well-known brand apparel companies have good prospects in the second half of the year due to their control over the terminals and strong bargaining power of upstream companies. In contrast, the differentiation of the industry is further exacerbated, and sub-sectors with integrated industry chains and efficient supply chain integration capabilities will have the opportunity to increase market share.
Men's wear is widely recognized as the most growth industry category in the second half of the year, and the overall valuation is expected to have 20% room for improvement by the end of the year. Judging from the current situation of the autumn/winter fair, the mid-to-high-end men's wear with strong price increase ability, high unit price, and low price sensitivity from customers, especially mid-to-high-end business men's clothing, made steady profits in the second half of the year.
Under cost pressures, the high "branding" cost has destroyed many of the clothing brand's dreams. Therefore, the development of small and medium-sized garment enterprises gathered to enter the military, with a "low threshold, low-cost" online shopping brand for a new round of licensing operations. In this “online creation†boom, the watershed will emerge in the second half of the year.
In terms of foreign trade, in order to avoid more intense tariffs and trade barriers, China's foreign trade apparel companies will significantly increase "ASEAN manufacturing." In the first half of the year, clothing imports increased exponentially, with an import value of 200 million U.S. dollars, an increase of 1.1 times year-on-year, of which knitwear imports were 0.7 billion U.S. dollars, an increase of 83.6%, and woven apparel imports were 0.90 billion U.S. dollars, an increase of 2 times. Enterprises and ASEAN and other trading partners have a great deal of competition in the second half of the year.
Faced with the ever-changing industrial environment, a low-cost “Made in China†era is gradually drifting away. China, which has enjoyed a demographic dividend for more than 30 years, has ushered in the Lewis turning point (the transition from surplus to shortage of labor), a considerable part Clothing companies are experiencing a period of transition from "labor advantages" to "talent advantages."
Due to the stereotyped understanding of the traditional garment manufacturing industry, the apparel industry has a natural disadvantage compared with other emerging industries in attracting outstanding young people. Compared with the shortage of skilled workers, the “employment difficulties†of management talents, marketing talents, and design talents will become the biggest problem in the apparel human resources market in the second half of the year.
Since 2011, the industrial economic environment at home and abroad has become more volatile: raw material prices have fluctuated sharply, U.S. debt has been downgraded, domestic monetary tightening, and labor, land rent, energy and logistics prices have risen. For foreign trade apparel manufacturing industry, the most negative pressure, such as tariffs, trade barriers, as well as other countries' competitors supporting the local textile and garment industry policies.
This changeable industrial environment once again stimulated the fragile nerves of clothing. However, we are pleased to see that in the first half of this year's allocation shocks, the Chinese clothing ** wrote two words: self-confidence.
Benefiting from the optimistic expectation of funds for the concept of “big consumption†in the second half of the year, in late August, from the point of capital attention, the apparel industry’s valuation is 28.02, which has surpassed the average of the past 10 years. As far as the securities market is concerned, men's wear companies have obvious advantages. For example, the share price of the seven wolves rose from 34.10 yuan to about 38 yuan, with a cumulative increase of more than 14%.
The well-known brand apparel companies have good prospects in the second half of the year due to their control over the terminals and strong bargaining power of upstream companies. In contrast, the differentiation of the industry is further exacerbated, and sub-sectors with integrated industry chains and efficient supply chain integration capabilities will have the opportunity to increase market share.
Men's wear is widely recognized as the most growth industry category in the second half of the year, and the overall valuation is expected to have 20% room for improvement by the end of the year. Judging from the current situation of the autumn/winter fair, the mid-to-high-end men's wear with strong price increase ability, high unit price, and low price sensitivity from customers, especially mid-to-high-end business men's clothing, made steady profits in the second half of the year.
Under cost pressures, the high "branding" cost has destroyed many of the clothing brand's dreams. Therefore, the development of small and medium-sized garment enterprises gathered to enter the military, with a "low threshold, low-cost" online shopping brand for a new round of licensing operations. In this “online creation†boom, the watershed will emerge in the second half of the year.
In terms of foreign trade, in order to avoid more intense tariffs and trade barriers, China's foreign trade apparel companies will significantly increase "ASEAN manufacturing." In the first half of the year, clothing imports increased exponentially, with an import value of 200 million U.S. dollars, an increase of 1.1 times year-on-year, of which knitwear imports were 0.7 billion U.S. dollars, an increase of 83.6%, and woven apparel imports were 0.90 billion U.S. dollars, an increase of 2 times. Enterprises and ASEAN and other trading partners have a great deal of competition in the second half of the year.
Faced with the ever-changing industrial environment, a low-cost “Made in China†era is gradually drifting away. China, which has enjoyed a demographic dividend for more than 30 years, has ushered in the Lewis turning point (the transition from surplus to shortage of labor), a considerable part Clothing companies are experiencing a period of transition from "labor advantages" to "talent advantages."
Due to the stereotyped understanding of the traditional garment manufacturing industry, the apparel industry has a natural disadvantage compared with other emerging industries in attracting outstanding young people. Compared with the shortage of skilled workers, the “employment difficulties†of management talents, marketing talents, and design talents will become the biggest problem in the apparel human resources market in the second half of the year.
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