China's six major jewelry brands

The six major brands of Chinese jewelry are: Chow Tai Fook, Chow Sang Sang; Lao Feng Xiang, Lao Temple; Bao Zhizun, Jin Supreme. Referred to as "two weeks", "two old", "two supreme".

Chow Tai Fook

Chow Tai Fook Jewellery Group Limited is a leading jeweler in Mainland China, Hong Kong and Macau. It is now one of the constituent stocks of the Hang Seng China 50 Index and the Hang Seng Mainland China 100 Index. The Group focuses on mainstream jewellery and luxury jewellery products, including jewellery inlaid jewellery, gold products and platinum and K gold products, as well as timepieces. The Group's iconic brand “Chow Tai Fook” and its glorious 80-year history are the key competitive advantages of its business. “Chow Tai Fook” is a symbol of reputation and authenticity, and is known for its product design, quality and value.

Chow Tai Fook has a large retail network with more than 1,950 retail outlets in Greater China, Singapore and Malaysia, covering more than 400 cities and expanding its e-commerce business. The Group's vertically integrated business model enables effective and prudent monitoring of the Group's overall business operations, including raw material procurement, design, production, and marketing and sales activities across a large retail network. Chow Sang Sang started retail business in Guangzhou, China in 1934. He was founded in Hong Kong in 1948 and became a listed company in 1973. In 1994, he opened up the mainland business market. The name of "Chow Sang Sang" has the meaning of "week" and the beginning of "life", and "week" is the surname of its founder.

Zhou Shengsheng

Chow Sang Sang became the first gold jewellery company listed in Hong Kong in 1973. Chow Sang Sang does not adopt a franchise or authorized operation model. All branches in the localities are owned and operated by the Group. At the end of June 2013, Chow Sang Sang had 286 branches in mainland China, covering 95 cities across the country. There are 54 branches in Hong Kong, 21 and 5 stores in Taiwan and Macau, with more than 7,000 employees. Chow Sang Sang's total turnover in 2012 exceeded HK$18.2 billion. Chow Sang Sang has a dedicated online store, and has set up stores on major online retail platforms, as well as credit card websites of major banks. At the same time, Chow Sang Sang provides a full range of gift tailor-made services for corporate customers.

Chow Sang Sang has a laboratory in Hong Kong and the Mainland to ensure that all jewellery and precious metal products are closely tested. The yellow and platinum color certifications are certified by the Hong Kong Laboratory Accreditation Scheme (HOKLAS) to provide fee-based services to the outside world.

Zhou Shengsheng's wholly-owned subsidiary "World Wholesale Co., Ltd." operates wholesale precious metals; "Chow Sang Sang Securities Co., Ltd." and "Chow Sang Sang Futures Co., Ltd." operate stock and futures brokerage services, providing in-store and online services to individual customers.

In Hong Kong and Macau, there are still gold stores under the name of “Guangdong, Hong Kong, Macao and Zhan Zhoushengsheng”, which have no business relationship with Chow Sang Sang Group.

Old temple

The predecessor of Shanghai Laomiao Gold Co., Ltd. was “Shanghai Old City Temple Art Crafts Store”, which was founded in 1982. It was the first gold retail outlet opened in Shanghai after the State Council approved the domestic sale of gold jewelry. After more than ten years of development, we have continued to create miracles and achieved remarkable results. From the two counters at the time of the founding, to the 30 gold and jewellery specialty stores, chain stores, commercial gold factories and more than 100 national special distribution outlets with the well-known brand “Old Temple Gold”, the old temple gold has established its leading position in the industry. .

After years of hard work, the company's registered capital has increased from 20 million yuan in the year to the current 50 million yuan. In 1998, sales reached 650 million yuan and reached 830 million yuan in 1999. This also led to the sale of gold in the entire old temple area.

In order to further enrich the essence of the brand, Laomiao Gold began to prepare for the ISO9002 quality system certification in November 1998. It lasted nearly ten months and established a quality system in accordance with ISO9002 standards. The Shanghai Quality Audit System in 1999 The center awarded the certificate to the old temple gold.

Due to the long-term development of the old temple gold, the company has received honors and medals from all aspects. Among them, the most special and most significant ones were: in 1995, the first quality flag of the Shanghai gold industry issued by the Shanghai Municipal Technical Supervision Bureau was the only quality flag in the industry to date; in 1998, it was obtained by the Shanghai Municipal Bureau of Industry and Commerce. The “Shanghai Famous Trademark” was recognized as the first enterprise in the city's gold industry to receive this title, and was awarded the title of “Shanghai Famous Brand Product” by Shanghai Famous Brand Committee. In April 1998, “Old Temple” Gold It has been awarded the 98 Asia Gold Outstanding Market Planning Award and the Best Golden Young Enterprise Award by the World Gold Council.

Lao Fengxiang

Founded in 1848, the Chinese national brand “Lao Fengxiang” has a long history and profound cultural heritage. In the course of more than 160 years of development, it has continued to inherit and innovate, and has continuously broken through in terms of brand building, development scale and industrial structure; “Lao Fengxiang” integrates science, industry and trade into one, production, supply and marketing, and has developed into the “most valuable brand” and leading enterprise in China's jewelry industry.

The Laofengxiang brand includes many national brands and many international brand honors. It has won not only the titles of “China Famous Brand”, “China Famous Brand”, “Chinese Commercial Brand”, “China Business Service Brand”, “Chinese Time-honored Brand”, etc. Ranked as “China's 500 Most Valuable Brands”, “Asian Top 500 Brands” and “Global Jewelry Top 100”. In 2008, Lao Fengxiang's gold and silver fine craftsmanship was listed in the National Intangible Cultural Heritage List. In 2012, the company won several awards: it was once again selected as “China's Top 500 Most Valuable Brands”, and won “Shanghai Top Ten Brands”, “Shanghai Top 100” Enterprises, “Shanghai Design Capital Annual Brand Award” and “First Time” China's gold jewelry industry's most influential retail brand, "National Jewelry Jewelry Integrity Management Service Top Ten Units" and "The Fifth Shanghai Charity Star" and other honorary titles. The brand value of Lao Fengxiang increased from 7.565 billion yuan in 2012 to 11.672 billion yuan in 2013.

Bao Zhizun

The famous Bao Zhizun Jade Hetian jade store was founded in 1974. Its founder, Anne Luo, has been known as a pioneer in today's jewelry industry. Before the start of the business, the founder Anne Luo collected various jewels in the travels of various countries around the world, and together with the famous jewellery designer Jack Dewell, made a batch of jewelry and jewelry with the collected materials. I was loved by many friends around Anne. They wanted to buy Anne's jewelry. Anne was greatly inspired and founded the buzzon brand. And the unconventional use of a large number of green gemstones in jewelry to reflect their own adornment concept: advocating a healthy, natural concept of adornment. Buzzon's original product was hand-set with natural jade and diamonds.

Buzzon AU9999 welding technology is the nation's leading, stylish and unique design, exquisite manufacturing process, perfect after-sales service and decades of experience in gold processing.

As a leading brand in the industry, Buzzon's domestic operations are fully operated by Beijing Baozhizun International Jewelry Co., Ltd. brand exquisite, exquisite and fashionable products, mature operation mode and excellent operation team. The Baozhizun brand is rapidly spreading in Beijing, Hebei, Shandong and Henan. Zhejiang, Hunan, Jiangsu and other provinces and cities have established a number of brand image stores, and have been designated as strategic cooperative brands by many domestic A-type commercial chain flagships.

Golden supreme

Gold Supreme Jewelry is a jewellery retail brand of Hong Kong Resources Holdings Limited (Listing No. 2882). It is principally engaged in the design, research and development, sales of precious jewellery diamonds, gold jewelry and corporate gifts named after the "Golden Supreme" brand; Major cities in Macau and China have established retail networks in a self-operated, cooperative and franchise model. At present, the Group has opened more than 420 Gold Supreme Jewelry retail outlets in China, Hong Kong and Macau. The brand image is well recognized and affirmed.

Since 2003, Golden Supreme Jewellery has opened its first jewellery store in Hong Kong. In just a few years, it has quickly been recognized and favored by consumers in China, Hong Kong and Macau. It has developed into the most famous celebrity star in Hong Kong. The brand spokesperson Miss Kelly Chen With its image of “noble, innovative and self-confident”, the magnificent glittering brand features of Golden Supreme Jewelry are perfectly interpreted. In order to grasp the huge business opportunities in the Greater China market, the Group will continue to expand its retail network territory and strive to move toward the Group's goal of increasing the number of Golden Supreme franchise stores to 800 in 2015.

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