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Hong Kong Nailu multi- apparel brand has "Naluoduo naluodor" "Flower field" two major brands, the world's leading fast fashion brand Nailu is well known, the world's leading fast fashion brand, the industry as the most Suitable for today's fashion retail brand trends, Nalu multi-brand product development model and marketing system has been mysterious not known to outsiders, today, I for you a full range of analytical Naluoduo naluodor brand product development model.
In general, the domestic first-class women's brand from the design concept to the shelves takes 6 to 9 months or longer, like pure, Jeanswest these casual brand product design is usually developed two years in advance, and Naluoduo products, from the design inspiration Produced to the goods shelves to the store, only 10-15 days time. So how is it done? Naluoduo's product development department is the implementation of the "Trinity" structure - the "three" are "designer", "market experts" and "purchase experts." The three together to determine the design style.
• The first step is to collect fashion information by designers and fashion watchers, then analyze, organize and categorize the collected information based on the information collected by the designer, then draw a sketch of the design by hand.
• The second step is for the designer to discuss the sketches with the business team of "Market Specialists" and "Purchasing Specialists" so that all products will remain "Nirulu-style" as a whole and at the same time modify and refine the design proposal And refinement.
• The third step is based on information from the database that the Business Team collectively determines when to put into production, what fabric to use, what color, how much to produce, how much to produce, how much to sell, how much to sell and how to deliver these requirements to the production department. An Naluoduo product, from design to shipping to the terminal store shelves, took an average of 10 to 15 days, in sharp contrast to the average standard for the apparel industry of 6 to 9 months. At the same time, this development model also avoids the new product sales caused by the designer behind closed doors caused by the risk, but also to keep up with the fashion trend, greatly reducing the lead time for development. A popular style appears in the market, Na Lu will appear a similar style, and almost simultaneously listed.
Naluoduo brand positioning in the market is the most extensive mass of female groups, aimed at those who like fashion design and average income of young people's consumer demand. Product positioning in the cheap luxury women's fashion, which reflects the three major characteristics: • Fast, stylish and cheap. • More models, less volume, low price • First-class design, second-rate fabrics, third-rate prices Nailu especially emphasize the image of franchise stores, all franchise stores and outlets must be Nalu more standardized construction, decoration , Unqualified image decoration is not allowed by Nalu multi-company.
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