2010 venture capital investment new blue ocean

Someone asked: 2010, Blue Ocean is what? Someone replied: In 2010 and beyond, there is no blue ocean anymore ... Zhai Zhenwu, dean of the School of Population and Social Sciences of Renmin University of China predicted that in 2010 the peak of the fourth peak of fertility in China will be ushered in. In recent years, the generation after generation in Mainland China gradually entered the peak of marriage and childbirth. The requirements of nurturing and nurturing babies after the first generation of 80 parents are very high. They are no longer content with the traditional parenting methods that their fathers adopted for their own year. This makes many people who want to start their business opportunities. Wang Yaomin, chairman of Shanghai Sanqian International Trade Co., Ltd., was one of them two years ago and started to run the Shanghai hey beep baby products Co., Ltd., a wholly owned subsidiary of the three-question group, focusing on promoting the "i-baby" brand China's top baby home appliance store model. "My daughter was born at a time when maternal and child rearing in China was lagging behind and the elderly always changed the clothes they had worn to the children's clothes." Wang Yaomin thought of buying a printed dress for her daughter, Zipper makes the baby's skin up and down when Wang Yaomin distressed. After the trip to Europe, Wang Yaomin deliberately examined the baby brands in foreign markets and found that mature foreign brands have rich and varied products, not only designing science and material safety, but also fully considering the baby's health and growth needs. The idea of ​​mother and baby living in these developed countries hit Wang Yaomin's heart and shocked him. "China's baby-feeding tradition is basically a small bed by a large bed, or a child caught in China and two adults sleep together, while children in the United States and Europe have their own independent space. Taste and grunting will not affect children. "Wang Yaomin compares the differences between the East and the West. Foreign baby products features and methods of childbirth, are based on the habits and characteristics of the baby and design, how to meet the needs of Chinese babies do? Abroad, babies born shortly before going to sleep need not have pillows. According to a survey conducted in the United States, 60% of asphyxiated deaths are related to the stuffiness of the pillow when the baby is on his head. The parents in China attach great importance to children's brain development, need to have a pillow. Wang Yaomin care of the stereotypes pillow, health pillow. In Europe, babies born in the near future will not walk, but parents will wear them as adults, in order to show the independence of their existence. Therefore, the small doll is essential. China's concept of parenting pay attention to practicality, before learning to walk, shoes for little babies is useless. Wang Yaomin chose to make a fuss about the design of socks, which not only conformed to the practical concept but also demonstrated the image of "little gentleman" and "little lady" with Chinese characteristics. Wang Yaomin believes he has found a brand new concept of parenting and traditional family-friendly way of parenting in China, wearing a kind of matching preferences, which is i-baby's unique mother-baby lifestyle. Positioning high-end market Shanghai International Trade Co., Ltd. asked three questions is the World Expo franchise suppliers, including shawls and blankets in the field of original design products according to the Anglo-American high-end market 70%. Soybean fiber and corn fiber products in the United Kingdom upscale boutique John Lewies selling. Can China also have its own high-end maternal and infant brand? Wang Yaomin believes that China is the country of ceremonies. From the perspective of its unique consumption structure, the emotional consumption brought by the interests of the east has become the possibility of making high-end brands. Wang Yaomin also believes that the Chinese concept of consumption is the quality of consumption, cross-border and cross-cultural design team composed so that each product can be developed with high quality standards, is the premise of high-end brand guarantee. Wang Yaomin told reporters that children's brands have a characteristic, 0-2-year-old market is basically a common market in the world, design, color, material, size difference is not large. Once 2 years old, personalization is more obvious. Therefore, we must combine the comparatively excellent culture in the world with the oriental elements in China. "We also intend to develop the high-end market by combining milk fiber and pearl fiber with the best cotton from Peru to make milk cotton and pearl cotton," said Wang Yaomin. "I believe consumers can feel the design And the quality of these two details, but also willing to pay for these two details, because good things are shared globally. "Wang Yao-min to his company planning a three-step strategy, first of all, to establish a transnational cross-cultural design Team, special design support for customers and factories, coupled with their own production and cost control capabilities to provide customers a package solution to establish business relationships, and make the first pot of gold. Second, in the future, the world's largest capital market in the future, the Company will establish the first brand with a single quality and form three divisions: Children's Division, Home Textiles Division and Clothing Division. Thirdly, Wang Yaomin's ultimate goal is to transport the high-end brand of mother-baby overseas, such as Southeast Asia, the Middle East and South America. It is reported that in August the next sentence and the third question will ask the company to host the High-end Baby World Expo Global Summit with many business communities , Eminent economists discuss the future development of China's high-end baby industry. Speaking of the issue of advanced maternal and child life philosophy has become a new generation of young parents in China, the trend of infant feeding, Wang Yaomin proposed the concept of the world's famous baby. Everything in this store is world famous, it is not necessarily the most expensive thing, but it must be of high quality. This is what Wang Yaomin earned from his advanced maternal and child life philosophy.

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